Strategies for information gathering

 

Strategies to consider are:

 

Traditional bibliographic

Books, including reference works.

Journals

Current literature

Newspapers (e.g. Financial Times)

On-line data bases

e.g. MINTEL (for marketing and market-intelligence reports)

Internet searching

using GOOGLE and similar search engines

Organisational information

Annual reports and accounts; trade journals

Organisational data

statistics, information gathered in one’s workplace

Specifically gathered information

Questionnaires and other surveys

Interviews

Case studies

Personal knowledge/contacts

to access specific data