Graduates http://www.uce.ac.uk/crq/publications/gw/gwcon.html Reference: Harvey,L., Moon, S. and Geall, V. (1997) Graduates' Work: Organisational change and students' attributes Centre for Research into Quality , UCE http://www.timesonline.co.uk/article/0,,8122-2312894,00.html http://qube.ac.uk/QuBE/toolbox/resereps/summaries/ntu1/?searchterm=Deans http://qube.ac.uk/QuBE/toolbox/resereps/index_html/?searchterm=quality%20culture Shirley William shirley.williams@reading.ac.uk Roy Williams roy.w.w@ntlworld.com David Guralnick dguralnick@kaleidolearning.com Karin Levinson KALE@dpu.dk Modern technology is not as important as it may appear. The research shows an adverse reaction to the ways of Generation X with a -movement back towards traditional modes of communication. - 66% of Generation X have a mobile as their only phone - 94% of Baby Boomers use a mobile as their secondary phone - Yet 30% of Generation Y use their mobile as their only phone - a reaction to the immediacy sought by Generation X - 14% of Generation Y use Text Messaging as a primary source of communication -56% use email as a primary source Modern communication technology is not dictating the way that Generation Y communicate, whether on a professional or personal level. With a Generation that has grown up with mobile phones, text messaging and email they are more IT literate than previous generations. However, they are also showing signs of rejecting the informal, immediate communication approach of recent years.